TikTok star Addison Rae has launched a new skincare product called ‘Screen Break,’ aimed to protect users from screens’ blue light emissions.
TikTok star Addison Rae has amassed millions of followers over the years, starring in a Netflix film, creating her own makeup line, and collaborating with other creators.
Now, she has revealed her new skincare line aligned with her makeup brand, ‘Item Beauty,’ which includes a product named ‘Screen Break.’
The product is a blue light and anti-pollution protection mist aimed to protect users’ skin from harmful blue light released from phones, laptops, and tv screens.
It’s available at Sephora for $20 a bottle right now.
Addison Rae has launched a new "blue light" skin protection product – Screen Break
Oh boy. pic.twitter.com/jokDdMetxy
— Dexerto (@Dexerto) February 1, 2022
Addison’s new skincare product comes just months after 100 Thieves co-owner Rachell ‘Valkyrae’ Hofstetter revealed her ‘RFLCT’ line of products back in October 2021.
Fans of the female YouTube streamer were split regarding the product, as Rae received backlash regarding the effectiveness of the line. She quickly commented on the drama, saying “all the hate is warranted.”
Just two weeks after launching, RFLCT announced that they were terminating the brand and relieving Hofstetter of her contract.
Fans react to Addison Rae’s product announcement
Shortly after Rae’s own blue-light skincare announcement, social media erupted with people laughing at the product — with many comparing Screen Break to Valkyrae’s RFLCT line.
Twitter user Sicario said: “I’m guessing she didn’t learn with Valk.”
im guessing she didnt learn with valk
— sicario (@viralSatan) February 1, 2022
While ReadySetReedy mentioned: “This is not crazy or new, it’s just sunscreen.”
This is not crazy or new. It’s just sunscreen.
— Bryan 👓 (@ReadySetReedy) February 1, 2022
Addison Rae has yet to make an announcement on her own social media and hasn’t commented on the backlash she is receiving regarding her new launch.
When she does, however, we’ll make sure to keep fans updated.
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